What’s behind it and why I chose it!
The Midlife Magnifique
Brand Colour Psychology
When I set out to create Midlife Magnifique and write my books tailored to Midlife Women, I wanted every aspect of the brand to resonate with the journey of reinvention, empowerment, and joy that defines life after 50.
Choosing the right colours was a deeply personal and intentional process.
Each shade in my palette was carefully selected to tell a story and evoke emotions that align with the spirit of this journey.
From the bold passion of deep red to the calming trust of navy blue, every colour represents a facet of midlife transformation.
These colours reflect not only the values of Midlife Magnifique but also the vibrant, multifaceted women it’s designed to inspire.
Together, they create a cohesive and meaningful visual identity that captures the essence of living magnificently at any age.
DEEP RED
Evokes passion and energy
Deep red symbolizes passion, courage, and vitality—qualities that embody the essence of Midlife Magnifique.
This bold hue reflects the energy and determination it takes to reinvent yourself after 50.
It’s a colour that commands attention and conveys a sense of empowerment, encouraging women to embrace their individuality and step boldly into the next chapter of their lives.
Deep red is a reminder that life after 50 is a time to pursue passions with confidence and intensity.
NAVY BLUE
Conveys trust and professionalism
Navy blue represents trust, wisdom, and reliability, making it the perfect grounding color for Midlife Magnifique.
It evokes a sense of stability and calm, which aligns with the mission to guide and support women on their midlife journey.
Navy blue provides a professional and sophisticated touch, symbolizing the strength and resilience that women develop as they embrace life’s changes.
It’s a colour that reassures and inspires trust, fostering a connection with the community.
MUSTARD YELLOW
Represents optimism and warmth
Mustard yellow radiates warmth, optimism, and creativity—an essential part of the Midlife Magnifique ethos.
This vibrant yet earthy hue represents the bright opportunities and renewed joy that come with midlife reinvention.
It’s a colour that encourages women to take a fresh, positive outlook on life and to find happiness in new experiences.
Mustard yellow adds a spark of energy and a touch of playfulness, reminding everyone that life after 50 is about embracing growth with a sunny perspective.
WHITE
Simplicity, clarity, and renewal
White stands for simplicity, clarity, and renewal, embodying the clean slate that midlife offers.
It symbolizes a fresh start, a chance to redesign one’s life with intention and focus.
As part of Midlife Magnifique, white creates space for reflection and self-discovery, encouraging women to shed what no longer serves them and step into a life of authenticity and purpose.
Its versatility also balances the boldness of the other colours, maintaining harmony and sophistication.
BLACK
Elegance, depth, and sophistication
Black signifies elegance, depth, and sophistication, representing the power and wisdom that come with age and experience.
It’s a grounding colour that adds contrast and refinement to the palette, ensuring a timeless and polished aesthetic for Midlife Magnifique.
Black also reflects the resilience and strength women possess, serving as a visual anchour that highlights their ability to thrive and shine during midlife.
LIGHT GREY
Balance, neutrality, and practicality
Light grey conveys balance, neutrality, and practicality, complementing the boldness of the other colours in the palette.
It reflects the grounded and thoughtful approach of Midlife Magnifique, offering a sense of calm and sophistication.
This shade represents the idea that reinvention doesn’t always have to be loud—it can also be subtle and deliberate.
Light grey provides a backdrop that allows the other colours to shine while offering a modern and timeless appeal.